Chanel’s relaxed, free-fitting take on 50s style soon became the norm. The piece, a simple jacket consisting of four contrasted pockets and embellished with classic buttons with the Chanel insignia stamped upon them, kicked off a style revolution. Designed by Coco Chanel herself, the jacket was produced with the intent of relaxing the traditionally strict 50s style of cinched, waspy waistlines. The Classic Chanel JacketĬhanel coats and jackets have been iconic since the release of the classic Chanel suit in 1954. Today he continues to run the brand while working on other projects. By the 2000s Chanel was once again a highly sought-after contemporary label. He set to work completely revolutionising the Chanel aesthetic, bringing his own unique, striking sense of style to the table. Lagerfeld’s introduction to Chanel turned the house on its head.

The once-supreme fashion house was experiencing a wane in popularity. Despite all of this, he still takes credit as the man who turned Chanel around. An ex-assistant to Pierre Balmain, Lagerfeld was working with both Fendi and Chloé as well as making plans to launch his own label when he began working for Chanel.

German designer Karl Lagerfeld had enough on his plate when he took on the role of creative director of Chanel in 1983.

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